Marketing Archives - FOCOS https://www.focos-food.com/category/marketing/ Thu, 15 Feb 2018 16:59:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 139646894 German Retailer Embarks on Sugar-Reducing Quest https://www.focos-food.com/german-retailer-embarks-on-sugar-reducing-quest/ Mon, 22 Jan 2018 13:58:23 +0000 https://www.focos-food.com/?p=14654 Time to live up to your New Years’ resolutions of losing weight and living healthier. The Cologne-based retailer group REWE joined the chorus with an interesting marketing strategy. Supported by postcards with hashtag #dubistzucker (you are sugar, meaning: you are sweet), it offers consumers a sampler of its private label chocolate dessert with the original recipe and content of sugar, plus three pots, containing 20%, 30% and 40% less sugar than the original recipe.

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]]> 14654 Are you hungry? https://www.focos-food.com/are-you-hungry/ Tue, 22 Aug 2017 17:52:03 +0000 http://focos-food.com/?p=90 Neat marketing idea - but not for the instantly hungry.

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