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Will the Newly-Formed SFPA Help Improve Consumers’ Perception of the Food Industry?

By |2018-08-07T09:01:09+02:00August 7, 2018|

2017 numerous major food manufacturer decided to leave the Grocery Manufacturing Association (GMA) and some also ILSI North America. What followed was the formation of the Sustainable Food Policy Alliance (SFPA) by Mars, Danone, Unilever and Nestlé. It offers a fresh start. But will it solve all issues? Who will win when GMA and SFPA argue for opposite developments?

German Retailer Embarks on Sugar-Reducing Quest

By |2018-02-15T17:59:37+01:00January 22, 2018|

Time to live up to your New Years’ resolutions of losing weight and living healthier. The Cologne-based retailer group REWE joined the chorus with an interesting marketing strategy. Supported by postcards with hashtag #dubistzucker (you are sugar, meaning: you are sweet), it offers consumers a sampler of its private label chocolate dessert with the original recipe and content of sugar, plus three pots, containing 20%, 30% and 40% less sugar than the original recipe.

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